Self Esteem Brands reports growth in 2022 of consumer health, wellness benefits worldwide

Coaching, Training and Body Wellness Index (BWI) Scores, Brand Performance Offer Global Snapshot as More People Than Ever Seek Coaching, Nutrition, Support

WOODBURY, Minnesota, USA, January 23, 2023 – Self Esteem Brands (SEB), the parent company of a global portfolio of fitness, health and wellness franchise brands, has unveiled a set of performance and member metrics that indicate people worldwide are making greater strides to improve their personal health and wellness. The findings also indicate strong growth in the fitness sector worldwide thanks to record openings of new clubs and studios.

Growth in Demand for Training, Nutrition Coaching + Improvements in BIO Wellness Index (BWI) Scores©
Anytime Fitness (AF), the world’s largest fitness club brand, has a reach of 5 million members across more than 5,100 clubs on all seven continents. Globally, Anytime Fitness clubs in 2022 showed a 79% increase in coaching and personal training services. The top-five countries for increased coaching and personal training services were Canada (Quebec), Italy, U.K., Spain and the Philippines. Worldwide, these five club locations as of Nov. 2022 were the highest-earning clubs, including coaching and personal training services:

1. Surrey, British Columbia, Canada – $1.98 million
2. Milton, Florida, U.S. – $1.48 million
3.  Windermere, Florida, U.S. – $1.5 million
4. Phoenix, Arizona, U.S. – $1.3 million
5. Vancouver, British Columbia, Canada – $1.25 million

Nearly 1 million Evolt 360 body scans were done in 2022 by Anytime Fitness members. These scans, part of the Anytime Fitness coaching experience, track a member’s BIO Wellness Index© (BWI), a calculation based on the integrity of lean body mass and an overall measure of progress on both wellness and longevity. The BWI Score, on a scale of 1-10, establishes the composition of muscle mass gained, total fat lost when compared with age and gender normative values against World Health Organization data.

Members who combined three training components – training/nutrition coaching, wearable fitness tech and at least four Evolt 360 body scans in a six-month period – realized a 5% increase in muscle mass and 4% body fat decrease – plus 97% reported feeling an overall improvement in their personal health.

Top BWI Scores – 2022 – Anytime Fitness Membership

Additional 2022 Highlights

Anytime Fitness
Anytime Fitness has been both one of the fastest-growing franchises and fastest-growing health club brands in history. On average between 2013 and 2022, an Anytime Fitness club opened somewhere in the world every 19 hours.

Anytime Fitness members enjoy global reciprocity, where they can access any club across 35 countries. Every day, over 50,000 members use a different Anytime Fitness club than the one they joined. In 2022, Australia was the top country for reciprocal use; 40% of members use different Anytime Fitness clubs each month.

Basecamp Fitness:
Effective and efficient is in the DNA of Basecamp Fitness, a high intensity interval training (HIIT) studio concept. While a 2020 U.S. Department of Health study found American adults averaged less than 50 minutes per week of moderate to vigorous exercise, the average Basecamp member more than doubled this key metric in 2022. Additionally, Basecamp’s proprietary mobile app, in partnership with Apple, tracked over 500,000 workouts amongst its members in 2022, who burned a combined 200 million calories.

The Bar Method:
The Bar Method is the most targeted and effective barre workout in the market. The studio brand hit a milestone last year of 1 million unique clients served since its inception, plus as compared to pre-pandemic levels, clubs saw an 18% increase in 2022 classes taken per client over 2019.

Stronger U:
Stronger U, the virtual health and nutrition service which Self Esteem Brands acquired in 2021, also showed evidence of improvements in health and wellness outcomes. In 2022, nine out of 10 Stronger U members who completed weekly check-ins for 3 months reported an improvement in their body composition, increased confidence, and felt the program prepared them for long term success better than other weight loss programs. The average Stronger U member lost 15 pounds in their first 12 weeks.

Waxing the City:
Waxing the City is the personal beauty and wellness brand in our portfolio. It offers a best-in-class service platform, with a 94% overall satisfaction rate among clients. With an average ticket increase of 23% compared to pre-pandemic spending, more than 311,000 unique clients spent time in a Waxing the City studio in 2023.

About Self Esteem Brands
Headquartered in Woodbury, Minnesota, Self Esteem Brands is the world’s largest health and wellness franchisor, and is the parent company to Anytime Fitness, Basecamp Fitness, The Bar Method and Waxing the City. With the mission to improve self-esteem around the globe, Self Esteem Brands, through its suite of health and wellness brands, has more than 5,500 operating locations across all seven continents. Additionally, Self Esteem Brands is also the owner of Stronger U Nutrition, Healthy Contributions and Provision Security. For more information on Self Esteem Brands and its various franchise opportunities, please visit https://sebrands.com/.

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Community Gyms Coalition Announces Fitness is Essential Commitments For White House Conference on Hunger, Nutrition and Health

In Collaboration with The White House, Community Gyms Coalition Announces Key Commitments to Raise Awareness that Fitness is Essential

WASHINGTON, D.C. — September 28, 2022 — The Community Gyms Coalition (CGC), representing more than 15,000 community gyms and fitness facilities across the U.S. that serve over 25 million members, today announced its Fitness is Essential commitments to the White House Conference on Hunger, Nutrition and Health.

A first-of-its-kind collaboration of well-known fitness brands, the CGC has offered the following commitments to provide education, access and support for all Americans by 2030 to improve nutrition, and promote physical activity.

The CGC commitments are under three key pillars – Education, Access and Support. The individual brand commitments may vary but the collective efforts will further raise awareness that fitness is a key component of the healthcare delivery system and promote that fitness is essential to our physical and mental well-being.

Education:

• Collaborate with the U.S. Department of Health and Human Services (HHS) and the U.S. Department of Agriculture (USDA) to launch a nationwide campaign that builds on HHS’ “Move Your Way” program, ensuring that all Americans know that Fitness is Essential for both physical and mental well-being.
• Host satellite event workouts concurrent with the Conference for virtual participants to take part in to encourage physical activity;
• Develop signage and online resources for community gyms to reach their members and community, containing key data points emphasizing the benefits to improving nutrition and supporting physical activity for all; and
• Extend an innovative course on nutrition to at least 6,000 member locations across the country.

Access:

• Encourage community gyms to offer a free day pass and/or consultation about fitness goals and objectives to any individual in the community.
• Encourage community gyms to offer and administer 1 million free consultations by 2025 to improve participants’ body intelligence and provide a baseline understanding of their health and fitness;
• Encourage community gyms to partner with local leaders to host free sessions on improving physical activity within their communities, accessible to all.

Support

• Offer free access to apps empowering Americans to track their nutrition and physical activity and make healthier choices;
• Train 10,000 new nutrition coaches by 2025, and 20,000 by 2030, to emphasize the connection between proper nutrition, physical activity and overall health, and provide appropriate support to our communities.

Comprising well-known brands including Anytime Fitness, CrossFit, Orangetheory Fitness and Planet Fitness, the CGC recognizes that proper nutrition and physical activity are connected and, when combined, can improve public health. Data shows that during the COVID pandemic, physical activity diminished and negative public health outcomes rose. The CGC invites all gyms across the country to join these commitments to address this crisis by integrating nutrition and health, and supporting physical activity for all. It’s time for all Americans to recognize that Fitness is Essential.

EMBARGO UNTIL 5 AM ET

SEPTEMBER 28, 2022

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Anytime Fitness, Stronger U Join Community Gyms Coalition Members Declaring Fitness is Essential Commitments for White House Conference on Hunger, Nutrition and Health

• Commitments aim to promote fitness, physical activity, proper nutrition for all Americans through education, access, support through community gyms nationwide
• Anytime Fitness, Stronger U provide bench strength to help reach more Americans with fitness, nutrition coaching; more than 70% in the U.S. live within 10 miles of an Anytime Fitness club

WOODBURY, MN, September 28 – Self Esteem Brands (SEB), parent company of a global portfolio of fitness and wellness brands including Anytime Fitness and Stronger U, applauds today’s announcement of the Fitness is Essential commitments made at the White House Conference on Hunger, Nutrition and Health by the Community Gyms Coalition (CGC), which represents more than 15,000 community gyms, clubs and fitness facilities across the U.S. that serve more than 25 million members.

Anytime Fitness and Stronger U are providing a publicly accessible virtual satellite event as part of today’s White House Conference, including free access to fitness and nutrition coaching videos designed to help Americans jump-start their fitness and health journeys. More than 70% of Americans live within 10 miles of an Anytime Fitness club, which brings a unique reach across the nation for the Fitness is Essential commitments.

“The past two years have been challenging for all Americans – we weren’t managing our health risk factors or building our immune systems through regular exercise and movement,” said Stacy Anderson, president, Anytime Fitness, in a welcome message for the virtual satellite event. “We have an opportunity now to go in a stronger direction: fitness is essential for Americans to improve their overall physical and mental health, and we are here to help. Along with the other SEB fitness and wellness brands, we are proud members of the CGC and thrilled to join the White House on this important initiative.”

“We’re on a mission to elevate lives, to enrich the health and wellbeing of people and communities,” said Chuck Runyon, co-founder and CEO of Self Esteem Brands. “The Fitness is Essential commitments are a natural extension of our purpose to improve the self-esteem of the world, and we look forward to working with the CGC, The White House, IHRSA (the global health and fitness industry association) and our 2,000 small business AF franchise owners and 1.7 million AF members across the U.S. to bring them to life.”

Visit the Anytime Fitness – Stronger U satellite event, with free access to fitness and nutrition coaching videos.

Read more about the CGC Fitness is Essential commitments to the White House Conference on Hunger, Nutrition and Health.

About Anytime Fitness

Anytime Fitness is the largest and fastest-growing fitness brand in the world, averaging 300 new clubs per year while serving nearly 5 million members at more than 5,500 clubs in nearly 40 countries and on all seven continents. Open 24 hours a day, 365 days a year, Anytime Fitness delivers personalized and affordable coaching with training, nutrition and recovery guidance proven to improve our members’ health – in the club, in their homes, in their pockets, wherever they are and anytime they need it. All franchised clubs are individually owned and operated, and members have access to any Anytime Fitness club worldwide. For more information, visit www.anytimefitness.com.

About Stronger U

Science based, inspired by education, and member obsessed with live, human coaches, Stronger U is here to empower people with coaching, community and nutritional intelligence so they can stop dieting and start living. For more information, visit www.strongeru.com.

About Self Esteem Brands

Our purpose is to improve the self-esteem of the world. Self Esteem Brands (SEB) is the parent company of Anytime Fitness (the world’s largest fitness franchise), Basecamp Fitness, The Bar Method, Stronger U and Waxing the City. Combined, most of our more than 5,000 franchise locations are locally operated across nearly 40 countries worldwide by independent, small business owners. SEB is also the parent company to affiliates Provision Security Solutions and Healthy Contributions. Leading with a culture anchored in the values of people, purpose, profits and play, plus a charitable focus through the HeartFirst Foundation®, SEB seeks to enrich the lives of all who interact with our brands and businesses. Our vision is a world of self-esteem for every human to rise from their challenges. For more information on Self Esteem Brands, please visit https://www.sebrands.com/.

EMBARGO UNTIL 5:15 A.M. ET

SEPTEMBER 28, 2022

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ANYTIME FITNESS RANKED #1 FITNESS FRANCHISE FOR VETERANS BY ENTREPRENEUR MAGAZINE

For Immediate Release

For more information, contact:

Kelly Groehler – kelly.groehler@sebrands.com

Dan Ribolzi – dan.ribolzi@sebrands.com

MINNEAPOLIS, October 5 – Anytime Fitness is ranked the #1 fitness franchise in the Entrepreneur’s Top Franchises for Veterans 2021 list, published in the October/November issue of Entrepreneur magazine. Anytime Fitness is #21 franchise overall.

Anytime Fitness, has appeared for five straight years in the Top Franchises for Veterans list. With more than 4,000 franchise locations on all seven continents – more than half outside the U.S. in more than 30 countries – Anytime Fitness is the #1 fitness franchise in the world.

I don’t think you’re going to find a better deal in franchising,” said retired Sgt. Major Shay Thorn, a 24-year U.S. Army veteran and franchise owner of an Anytime Fitness in Alabama. “As a veteran, you’re probably one of the more qualified people to deal with a changing environment. Anytime Fitness is life-changing for so many people, and the friendliness and family attitude of the brand is very welcoming. I will never be with another fitness franchise.”

“Military veterans are a valued asset to their country, their community, and those they work with — so it’s no wonder that they also make excellent business leaders and franchisees,” said Entrepreneur magazine editor-in-chief Jason Feifer. “We applaud the franchise community, and particularly the brands on our list, for prioritizing veterans.”

To determine the annual ranking of the Top Franchises for Veterans, Entrepreneur invited companies who offer incentives for veterans to participate in a survey about their veterans programs. From there, Entrepreneur determined their ranking of the top 150 franchises for veterans, taking into account each company’s veteran incentive, how veteran franchisees are attracted to and supported by the company, and how each company scored in the 2021 Franchise 500 ranking.

To view Anytime Fitness in the full ranking, visit https://www.entrepreneur.com/franchises/topfranchiseveterans. Results can also be seen in the October/November issue of Entrepreneur magazine, available on newsstands and Entrepreneur Media’s iOS and Android mobile app on October 5, 2021.

About Anytime Fitness
Anytime Fitness is the fastest-growing gym franchise in the world, averaging 300 new gyms per year while serving 4.2 million members at more than 4,800 gyms and is the only franchise of any kind to have locations on all seven continents. Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing its members with convenient fitness options and friendly, personal service in well-maintained facilities that feature top-quality exercise equipment. Anytime Fitness gyms are now open in 32 countries. All franchised gyms are individually owned and operated and features the “Anywhere Access” policy which allows members access to any Anytime Fitness gym worldwide. For more information, visit www.anytimefitness.com.

About Self Esteem Brands
Our purpose is to improve the self-esteem of the world. Self Esteem Brands (SEB) is the parent company of Anytime Fitness (the world’s largest fitness franchise), Basecamp Fitness, The Bar Method and Waxing the City. Combined, most of our more than 5,000 franchise locations are locally operated across 32 countries worldwide by independent, small business owners. SEB is also the parent company to affiliates Provision Security Solutions and Healthy Contributions. Leading with a culture anchored in the values of people, purpose, performance and play, plus a charitable focus through the HeartFirst Foundation®, SEB seeks to enrich the lives of all who interact with our brands and businesses. Our vision is a world of self-esteem for every human to rise from their challenges. For more information on Self Esteem Brands, please visit https://www.sebrands.com/.

Anytime Fitness Ranked Top-10 Global Franchise & Top Global Fitness Franchise by Entrepreneur Magazine