News
& Updates
Ahead of global franchisee conference, Self Esteem Brands shares record-breaking Q3 2023 Anytime Fitness sales, traffic worldwide
Parent company of world’s largest fitness club brand views performance to-date as evidence of growing consumer demand for access, personalization anytime, anywhere
For Immediate Release
Contact:
Kelly Groehler
Self Esteem Brands
612-669-8602
Kelly.groehler@sebrands.com
WOODBURY, Minnesota, USA, October 24, 2023 – Self Esteem Brands (SEB), the parent company of a global portfolio of fitness, health and wellness franchise brands is pleased to share key Q3 2023 results for Anytime Fitness. The results, just ahead of the Anytime Fitness Conference hosting more than 2,000 franchise owners from around the world, underscore continued member growth, franchisee performance and strong demand for both in-club access and personalized fitness, health and wellness services.
As of the end of the third quarter 2023, Anytime Fitness franchise locations in 18 countries reported double-digit increases in same-store sales over the same period in 2022. The end of Q3 also shows record-breaking traffic and reciprocity (use of clubs beyond a member’s primary club location), with an average of more than 750,000 daily club visits, more than 20% higher, and double reciprocity rates compared with 2019. The average member uses an Anytime Fitness club six times more per year than 2022. The company estimates that by the end of the year, members will log nearly 250,000,000 total visits in 2023, and expects to break 1 million daily member visits in January 2024 – a new record for the franchise brand.
“More people than ever are seeking individualized help for their physical and mental health, and the evolution of the Anytime Fitness experience beyond just 24/7 access is meeting people’s needs where they are today,” said Chuck Runyon, co-founder, Anytime Fitness and CEO, Self Esteem Brands. “Our latest numbers show that the Anytime Fitness experience – a personalized plan, a coach who guides training, fitness, nutrition and recovery, access to any of our 5,200 locations around the world and the SmartCoaching ecosystem via our Anytime Fitness App – is helping people live healthier lives. Our franchise owners are delivering these results in communities worldwide, and we are motivated to reach more people than ever and help improve their physical and mental wellbeing.”
Self Esteem Brands will host the 2023 Anytime Fitness Conference November 1-4 in Colorado Springs, Colorado, USA.
About Anytime Fitness
Anytime Fitness is the largest and fastest-growing fitness brand in the world, averaging 300 new clubs per year while serving nearly 5 million members at more than 5,200 clubs in 42 countries and territories and on all seven continents. Open 24 hours a day, 365 days a year, Anytime Fitness delivers personalized and affordable health and wellness training, coaching, nutrition, and recovery guidance for our members – in the club, in their homes, in their pockets, wherever they are and anytime they need it. All franchised clubs are individually owned and operated, and members have access to any Anytime Fitness club worldwide. For more information, visit www.anytimefitness.com.
About Self Esteem Brands, LLC
Headquartered in Woodbury, Minnesota, USA, Self Esteem Brands, LLC brings together the largest health and wellness franchise brands, Anytime Fitness®, Basecamp® Fitness, SUMHIIT Fitness®, The Bar Method®, and Waxing the City®. With the mission to improve self-esteem of the world, the suite of brands that make up the Self Esteem Brands family have nearly 5,500 operating locations across all seven continents. Additionally, Self Esteem Brands affiliates Stronger U Nutrition, Healthy Contributions, and Provision Security provide a host of direct to consumer and franchisee support services. For more information on Self Esteem Brands please visit https://sebrands.com/.
Self Esteem Brands closes Q2 2023 with strong Basecamp Fitness growth, record-breaking performance metrics
Parent company of leading global fitness, health and wellness franchise brands expands Basecamp Fitness studio concept internationally with launch of twin brand SUMHIIT Fitness; Anytime Fitness continues to break its own growth records while selling new master franchises in Europe
For Immediate Release
Contact:
Kelly Groehler
Self Esteem Brands
612-669-8602
Kelly.groehler@sebrands.com
Nate Rubinstein
Fish Consulting
954-893-9150
nrubinstein@fish-consulting.com
WOODBURY, Minnesota, USA, July 27, 2023 – Self Esteem Brands (SEB), the parent company of a global portfolio of fitness, health and wellness franchise brands with more than 5,500 locations around the world, is pleased to announce Q2 2023 results that show strong continued growth, global footprint expansion and franchisee performance.
“We continue to see major whitespace growth opportunities for all of our franchise brands, both domestically and worldwide,” said Chuck Runyon, CEO, Self Esteem Brands. “Our performance at midyear shows this, and we are moving with intention and purpose to expand our services to help millions more people on their personal health and wellness journeys while we help cultivate successful franchise owners.”
Basecamp Fitness
With strong fundamentals to-date in 2023 and nearly 70 franchises sold in markets across the U.S., the Basecamp Fitness brand is achieving domestic market scale as it moves into its high-growth phase. Basecamp is poised to open studios in multiple new markets this year, including Orlando and Jacksonville, Fla., San Diego, Calif., Kansas City, Kan. and Edgewater, N.J.
The brand is attracting franchisees who are squarely focused on driving solid business performance and maximizing franchisor resources for growth. Jenna Behnke, who, with her husband Chad, co-owns a Basecamp Fitness franchise in Woodbury, Minn., USA, reports that their location has almost tripled in-studio visits year-over-year compared with 2022. The studio just hit its highest month of revenue in June 2023 – and is on pace to break that record this month – and grew active memberships year-over-year by 36%.
“We have experienced steady growth month over month in both membership acquisition and recurring revenue,” Behnke said. “We were poised for growth from the start of the year thanks to a successful January marketing campaign; not only did it provide our studio with accelerated growth in less than 90 days, but it also provided learnings that were applicable for the following months, allowing us to be more adaptable and strategic.”
The brand is also enjoying strong new and existing member engagement: Basecamp locations saw a 20% Increase in registrations over 2022 for its annual Summer Challenge, where Basecamp members across the U.S. compete for prizes during the month of July.
Basecamp is now the first portfolio studio brand to offer franchising opportunities outside the U.S. In the second quarter, Self Esteem Brands unveiled SUMHIIT Fitness – the twin brand of Basecamp Fitness – at the FIT Summit in Singapore, signaling its intentions to broaden the global footprint of its portfolio.
Anytime Fitness
The first half of 2023 has been a record breaker for Anytime Fitness. Same-store sales across franchise locations are 10% higher than the first half of 2022, exceeding a goal of 7.4% with attrition of memberships at an all-time low. The end of Q2 also shows 60% of domestic Anytime Fitness members sharing health data via the AF SmartCoaching technology platform launched in Q1, accessible via the AF app (which boasts a 4.8-star rating among thousands of reviews). Bookings for group training also reached an all-time high in Q2, with an explosive 400% increase over Q1 2023.
Anytime Fitness also continues to enjoy incredible franchise sales growth and momentum, with two-thirds of franchise unit sales to date made by existing Anytime Fitness franchisees. The pace reinforces the popularity of health and wellness franchising as well as the continued strength of the brand: simple operations, smaller real estate footprint and emphasis on personal training, nutrition coaching and overall health and wellness metrics for members.
Waxing the City
Waxing the City has to-date in 2023 sold 71 new locations across the U.S. – nearly three times ahead of annual plan, with a forecast to open more than 30 additional studio locations by end of year. The brand also made recent changes within studios to modernize its menu of services and be more relevant for all types of members, from male and female services to face & body services. These changes make the services relevant for all types of members, easier for consumers to navigate, and allow studio cerologists to provide services with greater confidence and the best experience for clients. Overall satisfaction of clients remains greater than 93%, and the engagement of our Club Orange members is north of 95%.
The Bar Method
The Bar Method continues to rebound and will soon surpass its pre-COVID unit-level revenue benchmark that sets the high-water mark for the barre industry. With the recent launch of its newest formats, Bar Method Cardio and Bar Strength, the brand expects to keep clients engaged even longer with a variety of offerings.
International
In Q2, Anytime Fitness granted a new master franchise agreement in France marking continued Europe expansion in 2023 and the 42nd country or territory where the brand operates worldwide.
About Self Esteem Brands
Headquartered in Woodbury, Minnesota, USA, Self Esteem Brands is the world’s largest health and wellness franchisor, and is the parent company to Anytime Fitness, Basecamp Fitness, The Bar Method, and Waxing the City. With the mission to improve self-esteem around the globe, Self Esteem Brands, through its suite of health and wellness brands, has more than 5,500 operating locations in 42 countries and territories across all seven continents. Additionally, Self Esteem Brands is the owner of Stronger U Nutrition, Healthy Contributions, and Provision Security. For more information on Self Esteem Brands and its various franchise opportunities, please visit https://sebrands.com/.
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Self Esteem Brands reports record domestic franchise sales in Q1 2023 for Waxing the City plus strong international development
Leading global fitness, health and wellness franchisor sees Waxing the City on pace to double growth in 2023 plus now operates Anytime Fitness franchises in 40 countries and territories
For Immediate Release
Contact:
Nate Rubinstein
Fish Consulting
954-893-9150
nrubinstein@fish-consulting.com
WOODBURY, Minnesota, USA, April 27, 2023 – Self Esteem Brands (SEB), the parent company of a global portfolio of fitness, health and wellness franchise brands with more than 5,500 locations around the world, has announced several Q1 2023 results that showcase strong growth and franchisee performance.
Waxing the City on pace to double year-over-year openings, development agreements
Waxing the City, a leading personal care franchise providing head-to-toe waxing services, is trending to more than double units sold year over year following a strong quarter. With 18 locations awarded in Q1 2023 and 145 units now open across the U.S., the brand is also on track to launch 30 locations in 2023 – twice the amount opened in 2022.
“Our business model aligns with current beauty industry trends and meets the expectations of current and prospective franchisees,” said Nick Herrild, president, Studio Division/Waxing the City, Self Esteem Brands. “The industry is fast-growing and Waxing the City offers a simple model and low staff requirement that has made it particularly attractive in a challenging labor market. Our Q1 numbers indicate strong growth, but it’s just the beginning and we look forward to adding new franchisees to the family later this year.”
In addition to its strong pipeline, Waxing the City has now experienced 13 consecutive quarters of positive sales growth and is building franchisee average unit volume (AUV) with a focus on retail sales, Club Orange loyalty memberships and advanced service offerings. In addition to strong multiyear growth, the brand has maintained extremely high overall client satisfaction scores with 94% of consumers saying they are highly satisfied with their service results and experience visiting the studio.
International growth with rapidly expanding Anytime Fitness global footprint
Total revenue in the first quarter for same-store sales across Anytime Fitness international locations reached 19%, an all-time high, while average member numbers per club neared 1,000, exceeding pre-pandemic numbers. In Q1, the world’s largest fitness club franchise added a master franchisee in Austria, evidence of further acceleration in the Master portfolio. Anytime Fitness is enjoying solid international market recovery with strong interest in the Anytime Fitness brand and expects to further expand its footprint within Europe, the Middle East and Asia over the coming months. Anytime Fitness now has clubs operating in 40 countries and territories around the world.
“Anytime Fitness is truly a global brand and we’re continuing to explore growth in key countries and territories across several continents,” said David Mortensen, co-founder of Anytime Fitness and president, Self Esteem Brands. “In just two decades, we’ve grown Anytime Fitness from one location into the largest fitness franchise brand in the world. We’ll continue to expand and meet the growing demand to help more people achieve their holistic fitness, health and wellness goals.”
Additional Q1 2023 Brand Highlights
Anytime Fitness
Domestically, Anytime Fitness launched its AF SmartCoaching technology in Q1, which can now be accessed by domestic members via the AF app anytime, anywhere. Personal training revenue reached a 13-month high at the end of the first quarter, with record highs in topline revenue at the end of March and rolling 12-month attrition tied for the lowest ever on record.
As Anytime Fitness places an added focus on providing members with personalized coaching services both inside and outside a club, franchisee interest continues to grow: the brand added 24 domestic units to the pipeline in Q1 with double-digit club openings planned for the rest of 2023.
Basecamp Fitness
Basecamp Fitness, a hyper-condensed high intensity interval training (HIIT) workout that packs 50 minutes of supercharged exercise in only 35, continues to showcase strong performance with year-over-year growth of Q1 systemwide sales exceeding 40%.
Basecamp Fitness is also experiencing double-digit same-store sales growth and opened new studios in Detroit, Mich. and Orlando, Fla. in the first quarter, with locations under construction in Jacksonville, Fla., San Diego, Calif., Kansas City, Missouri and Apple Valley, Minn.
The Bar Method
The Bar Method is the most targeted and effective barre workout in the market and is now on pace to sell and open more U.S. franchised locations in 2023 than the past two years combined. This is in part a result of the brand’s double-digit increase in same store sales in Q1 and high level of franchisee satisfaction.
Additionally, The Bar Method welcomed 30 percent more new clients to the brand in Q1 2023 than Q1 2022 and debuted its Bar Method Cardio class format, which expands the brand’s class formats and will help add new clients throughout the year.
About Self Esteem Brands
Headquartered in Woodbury, Minnesota, USA, Self Esteem Brands is the world’s largest health and wellness franchisor, and is the parent company to Anytime Fitness, Basecamp Fitness, The Bar Method, and Waxing the City. With the mission to improve self-esteem around the globe, Self Esteem Brands, through its suite of health and wellness brands, has more than 5,500 operating locations across all seven continents. Additionally, Self Esteem Brands is the owner of Stronger U Nutrition, Healthy Contributions, and Provision Security. For more information on Self Esteem Brands and its various franchise opportunities, please visit https://sebrands.com/.
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Self Esteem Brands reports growth in 2022 of consumer health, wellness benefits worldwide
Coaching, Training and Body Wellness Index (BWI) Scores, Brand Performance Offer Global Snapshot as More People Than Ever Seek Coaching, Nutrition, Support
WOODBURY, Minnesota, USA, January 23, 2023 – Self Esteem Brands (SEB), the parent company of a global portfolio of fitness, health and wellness franchise brands, has unveiled a set of performance and member metrics that indicate people worldwide are making greater strides to improve their personal health and wellness. The findings also indicate strong growth in the fitness sector worldwide thanks to record openings of new clubs and studios.
Growth in Demand for Training, Nutrition Coaching + Improvements in BIO Wellness Index (BWI) Scores©
Anytime Fitness (AF), the world’s largest fitness club brand, has a reach of 5 million members across more than 5,100 clubs on all seven continents. Globally, Anytime Fitness clubs in 2022 showed a 79% increase in coaching and personal training services. The top-five countries for increased coaching and personal training services were Canada (Quebec), Italy, U.K., Spain and the Philippines. Worldwide, these five club locations as of Nov. 2022 were the highest-earning clubs, including coaching and personal training services:
- Surrey, British Columbia, Canada – $1.98 million
- Milton, Florida, U.S. – $1.48 million
- Windermere, Florida, U.S. – $1.5 million
- Phoenix, Arizona, U.S. – $1.3 million
- Vancouver, British Columbia, Canada – $1.25 million
Nearly 1 million Evolt 360 body scans were done in 2022 by Anytime Fitness members. These scans, part of the Anytime Fitness coaching experience, track a member’s BIO Wellness Index© (BWI), a calculation based on the integrity of lean body mass and an overall measure of progress on both wellness and longevity. The BWI Score, on a scale of 1-10, establishes the composition of muscle mass gained, total fat lost when compared with age and gender normative values against World Health Organization data.
Members who combined three training components – training/nutrition coaching, wearable fitness tech and at least four Evolt 360 body scans in a six-month period – realized a 5% increase in muscle mass and 4% body fat decrease – plus 97% reported feeling an overall improvement in their personal health.
Top BWI Scores – 2022 – Anytime Fitness Membership
| Worldwide | North America | U.S. | ||||||
| 1. | 8.0 | Italy | 1. | 8.6 | Quebec | 1. | 7.5 | Oregon |
| 2. | 7.8 | Thailand | 2. | 7.5 | British Columbia, Oregon | 2. | 7.4 | Nevada |
| 3. | 7.7 | Malaysia, Spain | 3. | 7.4 | Alberta, Nova Scotia, Nevada | 3. | 7.3 | Colorado, Utah, Idaho, Maine, Kansas, South Dakota, Oklahoma, Kentucky, Montana |
| 4. | 7.6 | Singapore, UK, Netherlands, Cayman Islands | 4. | 7.3 | Colorado, Utah, Idaho, Manitoba, Maine, Kansas, South Dakota, Oklahoma, Kentucky, Montana | 4. | 7.2 | North Carolina, Missouri, Hawaii, Texas, Connecticut |
| 5. | 7.5 | Australia | 5. | 7.2 | North Carolina, Missouri, Hawaii, Texas, Connecticut | 5. | 7.1 | Washington, Maryland, Louisiana, Arkansas, California, Tennessee, Iowa, Illinois, Minnesota, Florida |
Additional 2022 Highlights
Anytime Fitness
Anytime Fitness has been both one of the fastest-growing franchises and fastest-growing health club brands in history. On average between 2013 and 2022, an Anytime Fitness club opened somewhere in the world every 19 hours.
Anytime Fitness members enjoy global reciprocity, where they can access any club across 35 countries. Every day, over 50,000 members use a different Anytime Fitness club than the one they joined. In 2022, Australia was the top country for reciprocal use; 40% of members use different Anytime Fitness clubs each month.
Basecamp Fitness:
Effective and efficient is in the DNA of Basecamp Fitness, a high intensity interval training (HIIT) studio concept. While a 2020 U.S. Department of Health study found American adults averaged less than 50 minutes per week of moderate to vigorous exercise, the average Basecamp member more than doubled this key metric in 2022. Additionally, Basecamp’s proprietary mobile app, in partnership with Apple, tracked over 500,000 workouts amongst its members in 2022, who burned a combined 200 million calories.
The Bar Method:
The Bar Method is the most targeted and effective barre workout in the market. The studio brand hit a milestone last year of 1 million unique clients served since its inception, plus as compared to pre-pandemic levels, clubs saw an 18% increase in 2022 classes taken per client over 2019.
Stronger U:
Stronger U, the virtual health and nutrition service which Self Esteem Brands acquired in 2021, also showed evidence of improvements in health and wellness outcomes. In 2022, nine out of 10 Stronger U members who completed weekly check-ins for 3 months reported an improvement in their body composition, increased confidence, and felt the program prepared them for long term success better than other weight loss programs. The average Stronger U member lost 15 pounds in their first 12 weeks.
Waxing the City:
Waxing the City is the personal beauty and wellness brand in our portfolio. It offers a best-in-class service platform, with a 94% overall satisfaction rate among clients. With an average ticket increase of 23% compared to pre-pandemic spending, more than 311,000 unique clients spent time in a Waxing the City studio in 2023.
About Self Esteem Brands
Headquartered in Woodbury, Minnesota, Self Esteem Brands is the world’s largest health and wellness franchisor, and is the parent company to Anytime Fitness, Basecamp Fitness, The Bar Method and Waxing the City. With the mission to improve self-esteem around the globe, Self Esteem Brands, through its suite of health and wellness brands, has more than 5,500 operating locations across all seven continents. Additionally, Self Esteem Brands is also the owner of Stronger U Nutrition, Healthy Contributions and Provision Security. For more information on Self Esteem Brands and its various franchise opportunities, please visit https://sebrands.com/.
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