Privacy Notice for California Residents

CALIFORNIA’S CONSUMER PRIVACY ACT

1. California Residents’ Rights Under the California Consumer Privacy Act

If you are a California resident, you have certain rights regarding information that is treated as Personal Information under the CCPA. 

• The right to know what categories of Personal Information are being collected or disclosed and the categories of sources of that Personal Information

You have the right to know what categories of Personal Information we collect, sell, or disclose about you, as well as the categories of third parties who received your Personal Information and the categories of sources of that Personal Information.  These categories are described in the “Categories of California Consumers’ Personal Information Collected or Disclosed” section below.  We are also required to provide to you, before or at the point of collection, with a general notice about the categories of Personal Information collected by us and how we intend to use the collected Personal Information.

• The right to access collected Personal Information

You have the right to request that we provide a copy of your Personal Information that we collected or disclosed in the preceding twelve (12) months. Only you, or someone you legally authorize to act on your behalf, may make a request related to your Personal Information. You may submit a maximum of two requests in a 12-month period.

You must provide sufficient information to enable us to reasonably verify your identity or that of your authorized agent. We will only use the Personal Information provided in your request to verify your identity or that of your authorized agent.  Please note that we cannot provide any Personal Information in response to a request if we cannot verify your or your authorized agent’s identity, or your authorized agent’s authority to make the request on your behalf, and/or if we cannot confirm that the collected Personal Information relates to you.

You are not required to create an account with us before submitting a verifiable request. Please submit your request using the online Data Privacy Request form found at www.sebrands.com/dataprivacyrequest, or by calling our Data Privacy Request toll-free number at (888) 503-0531.

After receiving and verifying your request, we will provide the following information (depending on your request):

• The categories of Personal Information collected about you in the preceding twelve (12) months.

• The sources of that Personal Information by category.
• The business or commercial purpose(s) for collecting that Personal Information.
• The categories of third parties with whom we shared that Personal Information.

• The specific pieces of Personal Information collected about you.

If we disclosed your Personal Information for a business purpose, we will provide:

• the categories of Personal Information disclosed for a business purpose in the previous twelve (12) months and the categories of third parties to whom the Personal Information was disclosed.

See the “Methods for Submitting CCPA Requests to Us” section below for information on how you can exercise your right to access collected Personal Information. For more information, see also the “Response Timing and Format” section below.

• The right to request deletion of Personal Information

With certain exceptions, you have the right to request that we and our service providers delete Personal Information we or our service provider collected or maintained. Once we receive and verify your request, we will delete and instruct any applicable service providers to delete your Personal Information from our records, unless an exception applies.

We and our service providers may deny a verified deletion request if we must maintain your Personal Information to:

• Complete the transaction or provide a good or service requested by you for which we collected the Personal Information, or otherwise perform a contract between us.

• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for that activity.
• Debug to identify and repair errors that impair existing intended functionality of our systems.
• Exercise a legal right provided for by law, including exercising or ensuring free speech rights.
• Comply with the California Electronic Communications Privacy Act (California Penal Code sections 1546 to 1546.4).
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest if:

• the research adheres to all other applicable ethics and privacy laws;

• • deleting the Personal Information is likely to make the research impossible or seriously impair it; and

• you provided informed consent during the initial data collection.

• Enable our internal use in a manner that you would reasonably expect based on your relationship with us.
• Comply with our legal obligations.

• Otherwise use your Personal Information internally in a lawful manner that is compatible with the context in which you provided the information.

See the “Methods for Submitting CCPA Requests to Us” section below for information on how you can exercise your right to delete collected Personal Information.

• The right to be free from discrimination

You have the right to equal service, and we will not discriminate against you if you exercise your rights under the CCPA. However, under certain circumstances, we may offer you special discounts or other incentives for the right to continue to collect or use your Personal Information.  In that event, we will notify you of the relevant program’s material terms and obtain your voluntary opt-in consent to the program.

6. Response Timing and Format

• Acknowledgement of receipt of request

We will confirm receipt of a request from you within ten (10) days. This confirmation will provide information about how we will process the request, including a description of our verification process and an approximation of when we will send you a substantive response.

• Substantive Response

We will respond to a verifiable request from you within forty-five (45) days.  If we cannot respond in that time, we will notify you in writing that we need an additional forty-five (45) days and explain the reason for the needed additional time.  If you have an account with us, we will respond to that account. If you do not have an account with us, we will deliver the written response by mail or e-mail, at your option.

Any disclosures we provide will cover only the 12-month period preceding our receipt of your verifiable request. If we cannot comply with your request, we will explain why. If you have requested to know specific Personal Information we collected, we will provide that information to you.

We do not charge a fee to process or respond to a verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why and provide you with a cost estimate before completing the request.

7. We Do Not Sell Your Personal Information

To protect your privacy, we do not sell, share, or rent your Personal Information as such terms are defined under the CCPA.  In the event that our business practices should change in the future, we will inform you of this change before selling your Personal Information and provide instructions on how you can opt-in.