Improving the self-esteem of the world. That’s the lofty goal of Self Esteem Brands, the parent company of Anytime Fitness (the world’s #1 “Top Global” franchise) Waxing the City, Basecamp Fitness, and The Bar Method. Self Esteem Brands is also the parent company to affiliates Provision Security Solutions, Healthy Contributions, and PumpOne. With the vision of improving the self-esteem of the world at its core, Self Esteem Brands seeks to enrich the lives of all of those who interact with our companies in nearly 40 countries on seven continents worldwide. That includes our consumers, vendors, employees, franchisees and the surrounding communities where more than 5,000 of our independently owned and operated franchises are located. Additionally, Self Esteem Brands is actively seeking other innovative business concepts to partner with and franchise.


Anytime Fitness is the fastest-growing co-ed fitness franchise in the world, with more than 4,700 gyms and more than 3,000,000 members worldwide. Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing our members with surprisingly personable service in convenient and well-maintained facilities which feature top-quality exercise equipment. Clubs are now open in all 50 states, and 32 countries. Join one club and use them all. Franchised clubs are individually owned and operated.


Spurred on by their loyal clientele and the belief that waxing is a lifestyle, not an occasional treat, the founders of Waxing the City followed their hunch that a dedicated waxing studio was a good bet. And it was! From the start, the founders were committed to hiring the best and making them better. They also chose Self Esteem Brands to partner with to offer their world-class concept to franchisees across the country.


Basecamp Fitness was developed by Nick Swinmurn, the founder of Zappos, and currently has five locations – three near Los Angeles and two in the San Francisco area.  Additional corporate-owned studios are now being built to explore consumer preferences and to perfect the Basecamp Fitness experience – with plans to begin franchising in the U.S. and internationally in 2020.  Basecamp Fitness’ development team believes the concept, which features high-energy workout sessions, has a global growth potential of thousands of franchised studios.


Founder Burr Leonard, an avid lover of ballet and jazz classes, discovered the Lotte Berk Method while living in New York in 1981. She became a devoted student and noticed an incredible transformation in her body. In 2001 Burr and her former partner, Carl Diehl, opened the very first flagship studio in San Francisco, California. Their loyal clients loved the workout and sense of community so much that they started asking to open their own studios. The popular, low-impact fitness franchise now has 123 studios across 30 states and Canada.


Since 2005, Healthy Contributions has been providing health and fitness clubs across the nation with reliable and easy-to-use management solutions. The integrated package of online services allows our clients to focus on their clubs and members, rather than their back-office needs. Funds can be allocated to members directly, to the appropriate fitness institution, or to the health plan sponsor. These can be distributed with a check or deposited directly with an ACH credit.