About Us

Improving the self-esteem of the world. That’s the lofty goal of Self Esteem Brands, the parent company of Anytime Fitness (the world’s #1 “Top Global” franchise) and Waxing The City, another award-winning franchise poised for rapid expansion. Self Esteem Brands is also the parent company to affiliates Provision Security Solutions, Healthy Contributions, PumpOne and Franchise Real Estate. With the vision of improving the self-esteem of the world at its core, Self Esteem Brands seeks to enrich the lives of all of those who interact with our companies in nearly 30 countries on five continents worldwide. That includes our consumers, vendors, employees, franchisees and the surrounding communities where more than 3,000 of our independently owned and operated franchises are located. Additionally, Self Esteem Brands is actively seeking other innovative business concepts to partner with and franchise.

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Anytime Fitness

Anytime Fitness is the fastest-growing co-ed fitness franchise in the world, with more than 3,000 gyms and more than 3,000,000 members worldwide. Open 24 hours a day, 365 days a year, Anytime Fitness prides itself on providing our members with surprisingly personable service in convenient and well-maintained facilities which feature top-quality exercise equipment. Clubs are now open in all 50 states, and 30 countries. Join one club and use them all. Franchised clubs are individually owned and operated.

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Waxing the City

Spurred on by their loyal clientele and the belief that waxing is a lifestyle, not an occasional treat, the founders of Waxing the City followed their hunch that a dedicated waxing studio was a good bet. And it was! From the start, the founders were committed to hiring the best and making them better. They also chose Self Esteem Brands to partner with to offer their world-class concept to franchisees across the country.

Provision Security

ProVision Security Solutions has evolved from a company division, to a self-sustaining market leader in the distribution, installation and support of security, surveillance and access control systems. The knowledgeable management team has over 50 combined years of experience in the security industry. Along with a talented sales team, technical support professionals, and a worldwide network of installers, ProVision has the skills necessary to deliver world-class security systems.

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Healthy Contributions

Since 2005, Healthy Contributions has been providing health and fitness clubs across the nation with reliable and easy-to-use management solutions. The integrated package of online services allows our clients to focus on their clubs and members, rather than their back-office needs. Funds can be allocated to members directly, to the appropriate fitness institution, or to the health plan sponsor. These can be distributed with a check or deposited directly with an ACH credit.

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Pump One

Founded in 2005, PumpOne is THE source for your fitness lifestyle. Catering to both fitness pros and average Joes, PumpOne has perfected the art of mobile training. Now, eleven years later there is a full in-house staff that has produced the world’s largest fitness image and video library. Though products continuously evolve to be on the cusp of every tech breakthrough, the goal remains the same: to get you fit in one click.

Franchise Real Estate

Franchise Real Estate was created in 2005 in order to provide Franchisees an option for their essential real estate needs, and to aid a franchisor in the sale of a franchise, as opposed to making a franchise prospect feel “bogged down” when it is time to search for real estate. Over the years, FRE has become the preferred choice of Anytime Fitness Franchisees across the US and Canada, while expanding their client portfolio along the way. FRE will handle all the ins-and-outs of the leasing process.